Analysing Film Promotional Materials

Objectives:
To learn to analyse the ways in which films are marketed at their target audience

Task 1:

• Follow the links below and examine each of the websites they take you to
• For each website, answer the following questions in your exercise book:

1) What is the target audience of this film (age, gender, interests)?
2) How do the colours of the website appeal to this audience?
3) How doe the images/videos on this website appeal to this audience?
4) How do the fonts used on this website appeal to this audience?
5) Are there any other features of this website which will be particularly attractive for this audience?

Up 
The King's Speech
War Horse
Tintin
Twilight

Task 2:
When you have finished, use MSPublisher to make a movie poster for the short film of "Point Blanc" which you made last week. Think about how you will appeal to your target audience.